Wild Turkey 101 is one of the most popular and iconic bourbons on the market. Known for its high-rye mash bill signature spicy kick, and powerful 101 proof, Wild Turkey 101 offers a distinct and flavorful bourbon experience. But before grabbing a bottle off the shelf, many bourbon drinkers want to know – how much does Wild Turkey 101 cost?
Overview of Wild Turkey 101
Wild Turkey 101 is the flagship bourbon from the legendary Wild Turkey Distillery in Lawrenceburg, Kentucky. First crafted in the 1940s by Master Distiller Jimmy Russell, Wild Turkey 101 is aged for 6-8 years in heavily charred new American oak barrels. This iconic bourbon features a mash bill of 75% corn, 13% rye, and 12% malted barley.
The name “101” comes from its bottling proof of 101 proof, or 50.5% ABV. The higher alcohol content provides a bold, spicy character. On the palate, expect notes of caramel, vanilla, cinnamon, and citrus. The finish is long with a trademark Wild Turkey spice and oakiness.
Wild Turkey 101 provides an affordable yet flavorful sipping bourbon as well as a versatile mixing bourbon for cocktails like the Old Fashioned or Manhattan. It’s hugely popular worldwide and available at most liquor stores.
Typical Cost for a Bottle of Wild Turkey 101
The MSRP manufacturer’s suggested retail price for a 750ml bottle of Wild Turkey 101 is $25-$30 USD. However, it can easily be found for $15-25 at many major retailers.
Here are some typical examples of Wild Turkey 101 prices:
- Total Wine – $19.99
- BevMo – $18.99
- Spec’s Liquor – $21.77
- Binny’s Beverage Depot – $23.99
- Hi-Time Wine Cellars – $18.99
Online prices may be slightly cheaper. For example:
- Drizly – $17.99
- ReserveBar – $22.99
- Minibar Delivery – $23
Note that prices ultimately depend on your state and local taxes, retailer markup, and availability. On average across the US, expect to pay around $20-25 for a regular 750ml bottle of Wild Turkey 101 bourbon.
What Impacts the Price?
Several factors can cause the price of Wild Turkey 101 to be higher or lower:
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State alcohol taxes – States with high spirit taxes like Washington and Florida make 101 cost more.
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Limited editions – Special releases like Wild Turkey 101 Rye can be $10+ higher.
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Store location – Prices are often inflated at smaller, local liquor shops.
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Sales and promotions – Look for deals around the holidays when prices dip to $15-18.
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Bar or restaurant markups – Expect to pay $7-15+ per pour at bars/restaurants.
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International prices – Wild Turkey 101 is more expensive abroad due to import fees.
Tips for Finding the Best Deal
Here are some tips for getting the lowest price on Wild Turkey 101 near you:
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Check liquor store ads and look for coupons or rebates.
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Buy larger 1.75L handles to save $5-10 over 750ml bottles.
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Join retailer loyalty programs for exclusive member discounts.
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Buy in bulk with friends or during sales to get lower volume pricing.
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Purchase online from stores that ship to your state if local prices are high.
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Consider lower proof Wild Turkey 80 proof to save $4-6 per bottle.
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Buy 101 miniatures (50mL size) to test it out for just $1-3.
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Check secondary markets like Craigslist for unopened bottles at discount.
Is Wild Turkey 101 Worth the Price?
Given its popularity and reputation as an iconic bourbon, Wild Turkey 101 offers excellent value at its typical retail price point. While not the cheapest budget bourbon, it delivers far more flavor complexity and character than lower-end options that can be found for $5-10 less.
Most bourbon enthusiasts agree that Wild Turkey 101 punches well above its weight class, easily competing with more expensive small batch and single barrel bourbons. For only around $20-25, 101 provides a quintessential straight bourbon profile showcasing Wild Turkey’s signature spicy, oak-driven style.
HOW WE MAKE OUR 101 BOURBON
For over 60 years, Wild Turkey has been making 101 the same way, the right way. Aged in American White Oak barrels coated in the deepest alligator char, Wild Turkey 101 has an impossible-to-miss character. It’s high rye content and the 101 proof makes it a most flavorful Kentucky Straight Bourbon Whiskey that carries a bit of a pleasant bite to it – making it highly enjoyable neat, on the rocks, or in a cocktail.
A hint of sweet upfront with vanilla and caramel notes. Oak and baking spices in the middle
Vanilla with cinnamon and oak
Bold, signature Wild Turkey spice and orange peel
101 proof aged between 6-8 years
Beverage Tasting Institute 90 Points, Gold
San Francisco World Spirits Competition Gold Medal
Ultimate Spirits Challenge 90 Points
HOW TO DRINK WILD TURKEY 101
101 is the perfect bourbon for an BOLD FASHIONED cocktail. Where lower proof bourbons can fade from the spotlight, 101 stands up so the flavor of the bourbon doesn’t get lost in the cocktail.
Wild Turkey 101 Is The Best Value Bourbon Under $30 (And Here’s Why)
FAQ
Is Wild Turkey 101 really 101 proof?
How strong is Wild Turkey 101?
How many years is Wild Turkey 101 aged?
What is the difference between wild turkey 81 and 101?
What is Wild Turkey 101 Bourbon?
A once-in-a-lifetime blend of hand-selected bourbons A once-in-a-lifetime blend of hand-selected bourbons Aged in American White Oak barrels with the deepest No. 4 alligator char, Wild Turkey 101 has bold character.
Is Wild Turkey 101 a good whiskey?
Aged in American White Oak barrels coated in the deepest alligator char, Wild Turkey 101 has an impossible-to-miss character. It’s high rye content and the 101 proof makes it a most flavorful Kentucky Straight Bourbon Whiskey that carries a bit of a pleasant bite to it – making it highly enjoyable neat, on the rocks, or in a cocktail.
Is Wild Turkey 101 the right way?
For over 60 years, Wild Turkey has been making 101 the same way, the right way. Aged in American White Oak barrels coated in the deepest alligator char, Wild Turkey 101 has an impossible-to-miss character.
Where can I buy Wild Turkey 101?
Where to buy: You can buy Wild Turkey 101 pretty much anywhere; it’s available for $31 at ReserveBar. Join America’s Fastest Growing Spirits Newsletter THE SPILL . Unlock all the reviews, recipes and revelry — and get 15% off award-winning La Tierra de Acre Mezcal.